Thursday, February 10, 2011

Insure or Ensure?

in this case, my gut says ensure but oh what a wonderful play of words!

From Peggy Gillespie Hazelwood's ehow.com article, How to Use Ensure vs Insure:

1.Look at the sentence you are writing. Know what it is you are trying to communicate. Read the sentence out loud.
2.Know the meaning of ensure. Ensure means to guarantee or to make sure, safe, or certain.
3.Know the meaning of insure. Insure means to provide insurance coverage on something or someone. Insure can also mean to make certain by taking action and precautions.
Decide which meaning you need to use to communicate.

Generally, in nearly all cases, if you are talking about insurance, that is, an insurance policy, the word choice is insure.

If you are talking generally about taking care of something or someone, the word is ensure.

_______________________ _________________________________

No comments:

Post a Comment